13 Things We’re Excited About for 2013: #2

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In the lead up to Opening Day at Nationals Park on April 1, we’re counting down 13 things we’re excited about on and off the field heading into the 2013 season. Be sure to check back each day as we add another item to the list and get one day closer to the return of baseball to Washington!

#2: Nationals Publications Go Digital

At the Nationals Park offices in Southeast D.C., we’re always looking for ways to deliver new experiences and cutting-edge technology to you, our loyal fans. That mindset has led to the creation of our popular Red Carpet Rewards program and has evolved into The Ultimate Ballpark Access platform – the next generation of ticketing we described on these pages last Wednesday.

TOC IP 1Today, we’re announcing an additional concept for the 2013 season: a new digital component for Nationals Magazine and Inside Pitch.

For those of you who choose to enjoy our publications in the traditional way – picking up copies at the ballpark, flipping through the pages at your seat and setting them on your coffee table at home after the game – you’ll still find our feature stories, photographs, stats and much more. But for those fans who want to get additional, interactive content directly on your smart phone, mobile device or computer, we’re here to deliver.

If you want to watch a clip from Bryce Harper’s on-camera interview to supplement the written article on your page, you can. If you want to see a full gallery of photos to complement the photo on your page, you can. Or if you want to watch the highlights from the previous Nationals game, you can do that as well.

Viewing that content is simple. Throughout each publication, you’ll find digital content boxes that allow you to VISIT (an internet link) TEXT (a shortcode) or SCAN (a quick response or “QR” barcode). For example, nationals.com/mag will send you to Nationals Magazine content. For the text message shortcodes, text the code listed to 91347. To view a QR code, scan it using an app on your mobile device. There are plenty of free QR apps available in your app store of choice.

So, welcome to the 2013 season and the latest evolution of the official publications of your Washington Nationals. We hope you’ll share your feedback – positive, negative or otherwise – in the comments below or by sending us an email at CurlyW@nationals.com.


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